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[Download] "Is the Customer Really King? It Might be Heresy to Say This, But Your Customers Shouldn't Always Rule (Survey)" by Gallup Management Journal ~ eBook PDF Kindle ePub Free

Is the Customer Really King? It Might be Heresy to Say This, But Your Customers Shouldn't Always Rule (Survey)

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eBook details

  • Title: Is the Customer Really King? It Might be Heresy to Say This, But Your Customers Shouldn't Always Rule (Survey)
  • Author : Gallup Management Journal
  • Release Date : January 03, 2010
  • Genre: Business & Personal Finance,Books,
  • Pages : * pages
  • Size : 66 KB

Description

Byline: William J. McEwen Author of Married to the Brand (Gallup Press, 2005) and coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer" Synopsis: Today's customers aren't royalty, sitting on high and simply waiting to be served, nor do they want to be. They're actually more like partners who tweet and blog and give feedback because they really want to help make your products and services better.


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