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[DOWNLOAD] "Is Your Marketing Aligned to Build Customer Relationships? Spend Your Dollars Wisely, Through Trackable, System and Roi-Based Programs That Gather Customer Information and Build Strong Customer Relationships (Marketing)" by Franchising World " eBook PDF Kindle ePub Free

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Is Your Marketing Aligned to Build Customer Relationships? Spend Your Dollars Wisely, Through Trackable, System and Roi-Based Programs That Gather Customer Information and Build Strong Customer Relationships (Marketing)

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eBook details

  • Title: Is Your Marketing Aligned to Build Customer Relationships? Spend Your Dollars Wisely, Through Trackable, System and Roi-Based Programs That Gather Customer Information and Build Strong Customer Relationships (Marketing)
  • Author : Franchising World
  • Release Date : January 01, 2011
  • Genre: Marketing & Sales,Books,Business & Personal Finance,
  • Pages : * pages
  • Size : 94 KB

Description

When discussing marketing options, there is always a debate about branding versus local store marketing-based consumer marketing and which provides the greatest savings. With marketing dollars at a premium, sales flat and resources diminishing, branding needs to take a distant back seat to ROI-based programs that build lasting customer relationships and drive traffic that meets your customer audience, trials that get prospects to experience your brand and retention programs that covert prospects to loyal fans. There are a lot of definitions for what constitutes the word "brand." Most agree on Merriam Webster's definition as "having a well-known and usually highly regarded or marketable name." Pizza Hut, Subway, Denny's, McDonald's, and the like are brands. These are names that everyone recognizes that represent full-market penetration, consistency in every location, total creative continuity and virtually full-system compliance. There are also some really strong regional brands that have been able to saturate specific local and regional markets, such as Papa Murphy's and Polio Tropical.


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